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Robert Orben |
In 1946, an 18 year old aspiring comedy writer and magician named Robert Orben, self-published his first "Gag book", a pamphlet called The Encyclopedia of Patter, and sold it in the magic/conjuror's shop in New York where he was working demonstrating magic tricks. Professional magicians who patronized the store began using his gags to add humor material to their acts, as well as professional comedians who would occasionally come into the store. The book also caught on with fledgling magicians and comics, (a young Steve Martin was an Orben fan), and with emcees.
The book sold well, leading to several dozen gag, joke, and patter pamphlets over the next decade, written, designed and published by Orben, mainly sold in magic and novelty shops in Times Square and along Hollywood Blvd. Most of the covers used handy, available clip-art, some featured crude drawings drawn by Orben's cartoonist friends, yet they all have a lively, self-published charm to them which I've admired for years:
http://en.wikipedia.org/wiki/Robert_Orben
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Orben's first book |
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Orben photographed in the 1970's
Robert Orben also wrote material for comedians, among them Dick Gregory, Jack Paar, (for the Tonight Show), and for the 1960's Red Skelton show. Orben was hired as a consultant for Vice President Gerald Ford in 1973, and when Ford became President, Orben became his head speechwriter. |
Special thanks to John Wendler
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