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| Jerry Lewis as Napoleon |
In May, 1961, to coincide with his latest film release "The Ladies Man", Jerry Lewis and some very lovely models appeared in a specially created photo spread, text by Lewis and his writing partner Bill Richmond, for LOOK magazine, spoofing the world's Great Lovers.
The photos were shot by Cal Bernstein, a LOOK staff photographer, who also shot the opening film credit (B&W) stills used in the film (see video below).
This long forgotten spread is from the collection of Jerry Lewis archivist Stephen Kroninger.
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| the LOOK issue featuring the JL spread. |
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| poster for "The Ladies Man" |
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Opening credit photos by Cal Bernstein     |
The Ladies Man, opening credits
That's really neat the way the film opens with the magazine spread, and the magazine spread acts as promotion for the film. I had never seen this before. Leave it to Jerry to do something so innovative.
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