|Jerry Lewis as Napoleon
In May, 1961, to coincide with his latest film release "The Ladies Man", Jerry Lewis and some very lovely models appeared in a specially created photo spread, text by Lewis and his writing partner Bill Richmond, for LOOK magazine, spoofing the world's Great Lovers.
The photos were shot by Cal Bernstein, a LOOK staff photographer, who also shot the opening film credit (B&W) stills used in the film (see video below).
This long forgotten spread is from the collection of Jerry Lewis archivist Stephen Kroninger.
|the LOOK issue featuring the JL spread.
|poster for "The Ladies Man"
|Opening credit photos by Cal Bernstein